10DLC Vetting Tips

Accent’s Guidelines for Successful 10DLC Campaigns

Accent’s team thoroughly reviews all new 10DLC campaigns to ensure compliance with wireless carriers’ standards. This article provides clarity and insight to help you register your campaigns smoothly and successfully.

Call to Action (CTA)

A common reason for campaign rejection is an inadequate Call to Action (CTA) section. This section must clearly describe how users can sign up to receive messages. Opt-in must be explicit, 1-to-1, and cannot be implied or shared with third parties. The opt-in must be clear and not hidden within terms and conditions.

Examples of How to Get Users to Opt In:

  • Website: Users opt in by visiting your site and entering their phone number, agreeing to receive messages by checking a box.
  • Mobile Webpage: Users click a button on a mobile page to opt in. Ensure your campaign registration includes the website link.
  • Text Message: Users text a keyword to opt in, receiving a confirmation message with the brand name, opt-in details, help instructions, and opt-out information.
  • Point of Sale (POS): Users opt in at a POS or on-site location.
  • Interactive Voice Response (IVR): Users opt in via a phone system. Example: “Accent: You’re now opted-in to our platform notifications. For help, reply HELP. To opt out, reply STOP.”

Additional Notes About CTAs:

  • All messages sent on behalf of a business must have prior opt-in consent.
  • If the CTA mentions website opt-in, the website must be provided.
  • Lead intake forms on the brand’s website must include SMS opt-in disclaimers if the phone number field is required.

Opt-out Message

Opt-out language must include one of the following words: END, STOP, UNSUBSCRIBE, CANCEL. Phrases must be separated by spaces. Ensure at least one sample message includes the opt-out option.

Example: “You have an appointment for Tuesday at 3:00 PM, reply YES to confirm, NO to reschedule. Reply STOP to unsubscribe.”

Opt-out Instructions: Include instructions on how to opt out of communications.

Example: “Mobile information will not be shared with third parties/affiliates for marketing purposes. All above categories exclude text messaging opt-in data and consent; this information will not be shared with third parties.”

Accent recommends creating a personalized Privacy Policy with SMS disclosures. We cannot provide legal guidance on Privacy Policies. Ensure your Privacy Policy complies with TCPA laws and carrier requirements.

Note: If using online resources, include the necessary SMS disclosures and functions. Failure to comply may result in registration rejection.

Prohibited Content (SHAFT-C)

The following content is prohibited on 10DLC: CBD, Cannabis, Sex, Hate, Alcohol*, Firearms, and Tobacco*. Prohibited content must not appear on the customer’s website.

*Alcohol and Tobacco can be supported with age verification and proper opt-in.

Example: A chiropractor’s website featuring CBD oils will result in campaign denial.

Privacy Policy

A compliant Privacy Policy is essential for 10DLC campaigns. It must clearly describe data usage, sharing practices, and contact methods for consumers.

Consent: The Privacy Policy must not improperly claim consumer consent to share data with third parties for marketing. Data sharing for business operations is permissible, but selling consumer information is prohibited.

Lack of Website or Online Presence

Include any website or online presence in the campaign registration. This could be a social media page. The aggregator will verify the business’s legitimacy and check for prohibited content.

Non-compliance with Know Your Customer (KYC) Guidelines

Follow proper KYC guidelines. The brand must reflect the actual message sender, not the software provider. The Employer Identification Number (EIN) and company information should represent the message sender.

Content Attributes

Ensure all content attributes are correct when setting up your campaign. Incorrect attributes will require submitting a new campaign.

Example: If “no” is selected for embedded links, but sample content includes links, resubmission with “yes” selected is necessary.

Sole Proprietor Campaign

Not all carriers accept these campaigns. They will be automatically rejected, incurring a $15 fee. Avoid submitting new Sole Proprietor campaigns until further notice from Accent.

For more details on 10DLC registration best practices and overcoming campaign rejections, refer to our detailed guide on 10DLC registration and vetting rejection reasons.

By following these guidelines, you can ensure your 10DLC campaigns are compliant and successfully registered.